Creator Outreach Automation Pipeline
Built for an outdoor/adventure content creator
Overview
An automated outreach pipeline for an outdoor content creator seeking brand sponsorships. Scrapes Instagram and LinkedIn for brand contacts using Apify actors. Enrichment pulls profile content and brand context. GPT-5 drafts personalized DMs trained on 5 example messages to match the creator's voice. Email follow-up automation via dedicated Gmail. Human-in-the-loop: AI drafts, creator manually sends (TOS compliance).
The Problem
The content creator wanted to reach outdoor brands for sponsorship deals but didn't have time to manually research, personalize, and send outreach messages at scale.
My Approach
Built a pipeline using Apify actors to scrape brand contacts from Instagram and LinkedIn. Enrichment stage pulls profile content and brand context. GPT-5 drafts personalized DMs trained on 5 example messages to match the creator's authentic voice. Google Sheets serves as a lead database and DM review queue. Creator reviews and manually sends (TOS compliance). Email follow-up automation handles non-responders.